Kraken Transforms London Streets With a Digital Art Takeover

Today we are thrilled to unveil a new out-of-home advertising campaign in London and Manchester titled Welcome to a New Generation of Wealth. This campaign is meant to raise awareness around crypto’s potential to radically redefine our future in ways previously unimaginable. 

In conjunction with the London Design Festival, we gave 16 of the world’s best digital creators a blank canvas to share their vision of the future with people in the UK, one of the most financially active and tech-savvy places in the world – and one of Kraken’s most important markets. More than 25 pieces of artwork will be displayed across 300+ locations throughout London and Manchester in intervals spanning from September to December of 2021. 

“I’m thrilled to be part of this Kraken initiative,” said Laura Shepherd, one of the campaign’s participating artists. “I’m long-term committed to blockchain and it’s an absolute delight to present a positive vision of a crypto future.” 

As one of the oldest and most respected cryptocurrency exchanges in the world, Kraken has been committed to helping millions of people from all walks of life chart a new course toward financial freedom and independence through the use of crypto and digital assets. And, of course, we ourselves have been opening up new frontiers in finance, culture and technology with crypto for now more than a decade. 

The future is not yet written. It belongs to the creators. A new generation not defined by age or buying power, but by a shared belief in the potential for crypto to deliver independence and opportunity to the world. 

See the art on display, learn more about the artists and start building your own vision of the future, with Kraken.