Kraken is thrilled to welcome Mayur Gupta as our new Chief Marketing Officer (CMO). Mayur will use his technology-driven marketing expertise, as recognized by Harvard Business Review, The Economist and Forbes, to accelerate Kraken’s mission by educating the world on the benefits and value of crypto.
“Mayur is the perfect candidate to help Kraken lead the industry as the most trusted brand in crypto,” said Kraken CEO and Co-founder Jesse Powell. “As a developer at heart, Mayur understands the value of a product-focused organization. As a seasoned growth strategist, Mayur brings a data-driven understanding to each stage of the client journey. Mayur’s appointment marks an important milestone in Kraken’s mission to accelerate the global adoption of bitcoin and Web3.”
Equal parts engineer and growth marketer, Mayur has scaled numerous global brands through a technology-empowered and client-focused approach.
Mayur joins Kraken from Gannett, USA Today Network, where he served as Chief Marketing & Strategy Officer. At Gannett, Mayur led a team of strategists, brand marketers and data scientists while transforming the advertising-led media company into a subscription-led content platform obsessed with user value. Prior to that, Mayur was CMO at Freshly, where he strategized and executed the breakthrough business growth that helped establish their iconic lifestyle brand.
Previously, as Global VP of Growth & Marketing at Spotify, Mayur led the expansion of both its free and premium products. In this role, he was responsible for performance, retention and product marketing together with data science and analytics. Mayur was also CMO and SVP, Digital Platforms at Healthgrades and the first Chief Marketing Technologist at Kimberly-Clark.
“What Kraken has built is truly unique and incredibly valuable. It is by far the most respected brand in a sector on the verge of mainstream adoption,” Mayur said. “It’s a company that stays true to its values and is driven by its mission to create financial freedom for all. I’m both thrilled and grateful to join the team’s journey to ensure the world understands crypto’s true value proposition and the impact it can have on human life.”
Mayur’s addition to Kraken’s executive team is the latest in a series of strategic hires, including Chief Financial Officer Carrie Dolan, Chief People Officer Pranesh Anthapur and VP of Design Mike Davidson.
Kraken is continuing to scale across our marketing organization and beyond. Find out more about all our open positions and join us!