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Everything must evolve, even finance: See What Crypto Can Be

We’re launching our first global marketing campaign to drive forward our mission of accelerating the adoption of crypto so everyone can achieve financial freedom and inclusion.

There has been too much focus on what’s broken in the current financial system and not enough on crypto’s potential as a driver of financial freedom and inclusion. We’re proud to help the world See What Crypto Can Be in our first-ever global campaign. It’s all about showcasing the incredible potential of cryptocurrency to transform lives and revolutionize finance worldwide.

Driven by education, we’re aiming to inspire. We’re focusing on the tangible, life-changing advantages of crypto today, with an eye toward the limitless possibilities of crypto’s future:

  • Crypto is all the time: Forget “Monday to Friday” and “business hours.” Crypto allows you to trade, transact and engage when you want to.
  • Crypto is borderless: Crypto transcends physical and imaginary borders. No matter where you are, you can send funds quickly and easily to any part of the world.
  • Crypto is for everyone: It doesn’t matter where you’re from, where you live or what your credit score is. Crypto is a level financial playing field that benefits everyone.
  • Crypto is permissionless: Crypto is open, inclusive and controlled by no one. Complete control over your finances, without rubber stamps or lengthy application forms.
  • Crypto is fast: Forget about waiting in lines and waiting times, you can send, receive and trade crypto near-instantly.

Our mission is clear: We are here to accelerate the global adoption of crypto so everyone can achieve financial freedom and inclusion.

How? By helping people understand the remarkable progress crypto represents and the role they can play in shaping the future financial landscape. And this is why:

Mother London was our creative partner on this campaign.

It’s all about moving forward together and creating a better experience for everyone. As one of the longest running and most trusted crypto platforms, we’ve seen many competitors come and go. We’ve been here for almost every market environment there is – for more than a decade. Through it all, we have never wavered from our mission and our cause. 

“This is our first global campaign for a reason — for 12 years we have grown organically through a great product built on world-class design and performance with a foundation of security and client service,” said David Ripley, Kraken CEO. “Now is the perfect time for us to step forward and celebrate Kraken as a mission-driven brand centered around our clients, while helping the next billion people understand what crypto can offer them today and into the future.”

We’re laying the foundation for the next crypto bull run by reaching out now to the audiences who will be at the forefront of the next wave of crypto adoption. We believe in focusing on facts and not hype, on education and not FOMO, on empathy and not anxiety.

51% of people say they haven’t purchased any bitcoin because they don’t know enough about it, and we seek to empower them by providing the knowledge and tools needed to be part of this transformative journey.

“Kraken has always valued education and providing the right resources to clients,” said Mayur Gupta, Kraken CMO. “The benefits of crypto are available to all, and Kraken is committed to providing beginners with a safe and accessible bridge to this exciting world. We want people to know Kraken and understand that we have always stood for crypto’s mission and doing what is best for clients with a deep commitment to continually improving their experience.” 

Join us as we redefine the crypto narrative, putting the power of knowledge and the promise of a brighter financial future squarely in your hands. Get ready to embark on this incredible crypto adventure with us and See What Crypto Can Be.

Get started with Kraken

These materials are for general information purposes only and are not investment advice or a recommendation or solicitation to buy, sell, stake or hold any cryptoasset or to engage in any specific trading strategy. Kraken will not undertake efforts to increase the value of any cryptoasset that you buy. Crypto products and markets are unregulated, and you may not be protected by government compensation and/or regulatory protection schemes. The unpredictable nature of the cryptoasset markets can lead to loss of funds. Tax may be payable on any return and/or on any increase in the value of your cryptoassets and you should seek independent advice on your taxation position. Geographic restrictions may apply.