The Netherlands is one of our fastest-growing markets, and today we’re taking our commitment to the region even further through a new exclusive partnership with GLORY, the global leader in kickboxing. This collaboration not only strengthens our local presence but also marks an important step in how we engage fans and communities around the world.

A new chapter at the intersection of sport, technology and fan culture

We will be showcased prominently across GLORY’s highest-impact moments, starting with COLLISION 8 and continuing throughout the full 2026 schedule. From in-ring visibility to throughout-venue integrations, the partnership gives us a powerful presence at one of the Netherlands’ most-watched live sports properties. Beyond visibility, the partnership introduces new interactive touchpoints designed to connect fans with the sport and with digital innovation in fresh, engaging  ways.

Amplifying a shared vision for innovation

GLORY Executive Vice President Jon Martone: “Kraken is an industry leader known for innovation, reliability and a forward-thinking approach, qualities that align perfectly with GLORY’s ambitions for the coming years,” said. “Together, we will deliver new and dynamic ways for fans to engage with our sport.”

Kraken Chief Marketing Officer Mayur Gupta: “GLORY fans bring an unmatched combination of passion, discipline and conviction — qualities we see every day in the Kraken community. Our partnership is about more than brand presence; it’s about shaping a future where the excitement of world-class sport meets the opportunities of an open, modern financial system. Together with GLORY, we’re creating experiences that pull fans closer to the action while giving them new ways to participate in the evolving world of crypto.”

About GLORY

Founded in 2012, GLORY is the global leader in kickboxing and home to the world’s most elite stand-up fighters. Known for its fast-paced, action-forward ruleset, GLORY has held more than one hundred world-class events across the United States, France, the Netherlands, the United Kingdom, Japan, Italy and over a dozen other countries.

GLORY’s roster features the sport’s top athletes, including Tarik Khbabez, Levi Rigters, Antonio Plazibat, Bahram Rajabzadeh, Donovan Wisse, Chico Kwasi and many others.

For fight content, event updates and news, visit www.GLORYKickboxing.com.